Privacy Policy
At Supreme Lane ("we," "us," or "our"), your privacy is of paramount importance. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you access or use our services, including our website [insert URL], mobile applications, and other related platforms (collectively, the "Services"). We are committed to safeguarding your privacy and ensuring compliance with applicable data protection laws.
1. Information We Collect
1.1. Information Provided by You
When you use our Services, we may collect personal information that you voluntarily provide, including but not limited to:
• Contact information such as your name, email address, telephone number, and postal address.
• Booking details including pickup and drop-off locations, dates, times, and special requests.
• Payment information required to process transactions (note that payment data is processed securely through trusted third-party payment processors).
• Communications with us via email, phone, or other channels.
1.2. Information Collected Automatically
When you interact with our Services, we may automatically collect certain technical and usage information, such as:
• IP address, browser type and version, time zone settings, device identifiers, and operating system details.
• Usage data reflecting how you navigate and interact with our Services.
• Information collected through cookies and similar tracking technologies (refer to Section 6).
2. Purposes and Legal Basis for Processing
We process your personal data to:
• Provide, operate, and maintain our transportation services.
• Process bookings, payments, and related customer service inquiries.
• Communicate with you regarding your reservations, promotional offers, and service updates.
• Enhance and personalize your user experience.
• Comply with legal obligations and enforce our terms of service.
• Protect the rights, property, and safety of Supreme Lane, our clients, and others.
Where applicable, our processing is based on your consent, performance of a contract, compliance with legal obligations, or our legitimate interests, balanced with your rights and freedoms.
3. Disclosure of Your Information
We do not sell or rent your personal data. We may disclose your information to:
• Trusted third-party service providers who support our operations, such as payment processors, IT providers, and customer support agents, under strict confidentiality obligations.
• Regulatory and law enforcement authorities when required by law or to protect legal rights.
• Affiliates or partners as necessary to fulfill your service requests, with your consent where required.
• Successors in the event of corporate transactions such as mergers or acquisitions.
4. Data Security
We implement comprehensive administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, and destruction. Our security measures include encryption, secure servers, access controls, and regular audits. While we strive to protect your data, no security system is impenetrable, and we cannot guarantee absolute security.
5. Cookies and Tracking Technologies
Our Services utilize cookies and similar technologies to facilitate functionality, analyze usage patterns, and tailor content to your preferences. You may manage cookie preferences through your browser settings; however, disabling certain cookies may affect the performance and usability of our Services. For more details, please see our Cookie Policy [link].
6. International Data Transfers
As a global transportation provider, your information may be transferred to and processed in countries outside your place of residence. Where applicable, we ensure appropriate safeguards, such as standard contractual clauses or equivalent measures, to protect your data during such transfers in compliance with relevant data protection laws.
7. Retention of Personal Data
We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements.
8. Your Rights and Choices
Subject to applicable law, you may have the right to:
• Access and receive a copy of your personal data.
• Correct or update inaccurate or incomplete information.
• Request deletion or restriction of your data.
• Object to certain data processing activities.
• Withdraw consent where processing is based on consent.
• Obtain a portable copy of your data.
• Lodge a complaint with a competent data protection authority.
To exercise these rights or for any privacy-related inquiries, please contact us as detailed below.
9. Children’s Privacy
Our Services are not intended for individuals under the age of 13 (or the applicable minimum age in your jurisdiction). We do not knowingly collect personal data from children without parental consent. If we learn that we have collected such data, we will take prompt steps to delete it.
10. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. When significant changes occur, we will provide prominent notice on our website or directly to you. Continued use of our Services after such updates constitutes your acceptance of the revised policy.