Privacy Policy
At Supreme Lane ("we," "us," or "our"), your privacy is of paramount importance. This Privacy Policy explains what personal information we collect, how we use it, and who we share it with, as well as how we protect your information when you access or use our services, including our website [insert URL], mobile applications, booking forms, SMS communications, and other
related platforms (collectively, the "Services"). We are committed to safeguarding your privacy and complying with applicable data protection laws.
1. What Personal Information We Collect
1.1 Information You Provide to Us
When you use our Services, we may collect personal information that you voluntarily provide, including:
• Contact information: name, email address, telephone number (including mobile number), and mailing address.
• Booking and service details: pickup and drop-off locations, dates, times, passenger details, and special requests.
• Payment information: billing details necessary to complete transactions (payment data is processed securely by third-party payment processors; Supreme Lane does not store full payment card numbers).
• SMS and communication data: your consent to receive SMS messages, message content, and communication preferences.
• Customer support communications: information you provide via email, phone, SMS, or other communication channels.
1.2 Information Collected Automatically
When you interact with our Services, we may automatically collect:
• Technical data: IP address, browser type and version, device identifiers, operating system, and time zone settings.
• Usage data: pages viewed, actions taken, referral URLs, and interaction patterns.
• Cookies and similar technologies: as described in Section 6 below.
2. How We Use Personal InformationWe use personal information for the following purposes:
• To provide, operate, and manage our transportation and chauffeured services.
• To process bookings, payments, and confirmations.
• To communicate with you, including service-related messages such as booking confirmations, driver updates, and important notices.
• To send promotional or marketing communications where permitted by law and based on your preferences.
• To send SMS messages you have opted in to receive (e.g., booking updates, reminders, or customer service responses).
• To improve and personalize our Services and customer experience.
• To comply with legal obligations, resolve disputes, and enforce our terms.
• To protect the safety, rights, and property of Supreme Lane, our customers, and others.
Our legal bases for processing include your consent, performance of a contract, compliance with legal obligations, and our legitimate business interests, as permitted by law.
3. Who Personal Information Is Shared With
We do not sell or rent your personal information.
We may share personal information with:
• Trusted service providers (such as payment processors, IT service providers, dispatch software providers, and customer support vendors) who perform services on our behalf under strict confidentiality and data protection obligations.
• Regulatory authorities, law enforcement, or courts when required to comply with applicable laws or to protect legal rights.
• Business successors in connection with a merger, acquisition, or sale of assets, subject to appropriate confidentiality protections.
SMS Consent Sharing Policy
SMS consent is not shared with third parties or affiliates.
Your mobile number and SMS opt-in consent are used solely by Supreme Lane to deliver the
SMS messages you have requested. We do not disclose, sell, rent, or otherwise share SMSconsent or SMS-related data with third parties or affiliates for marketing or promotional purposes. If you opt in to receive mobile messages or SMS communications from us, we may collect and store your mobile phone number for the purpose of delivering these messages.
Message frequency may vary. Message and data rates may apply. No mobile opt-in data will be shared with third parties. You may opt out of receiving SMS messages at any time by following the opt-out instructions provided in the message.
4. Data Security
We maintain administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include encryption, secure servers, access controls, and periodic security reviews. While we take reasonable steps to protect your data, no method of transmission or storage is completely secure.
5. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal and regulatory requirements, resolve disputes, and enforce our agreements.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to:
• Enable core website functionality;
• Analyze website traffic and usage trends; and
• Enhance user experience.
You may control cookie preferences through your browser settings. Disabling cookies may affect certain features of the Services.
7. International Data Transfers
If your information is transferred or processed outside your state or country of residence, we implement appropriate safeguards (such as contractual protections) to ensure your data remains protected in accordance with applicable laws.
8. Your Rights and Choices
Depending on your jurisdiction, you may have the right to:
• Access, correct, or update your personal information;
• Request deletion or restriction of processing;
• Object to certain processing activities;
• Withdraw consent at any time (including SMS opt-out by replying STOP);
• Request a copy of your data in a portable format; and
• File a complaint with a data protection authority.
To exercise your rights, please contact us using the information below.
9. Children’s Privacy
Our Services are not directed to children under the age of 13 (or the minimum age required by applicable law). We do not knowingly collect personal information from children. If we become aware that such information has been collected, we will delete it promptly.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any material changes will be posted on our website with an updated effective date. Continued use of our Services after changes become effective constitutes acceptance of the revised policy.